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  • Nova Holmes

Claire Brooks serves a wry sendup of influencer culture with her latest offering ‘Millionaire’


Artwork credit: Justin Ayers


Rising songstress Claire Brooks, hailing from the city of the angels is well-versed in the art of anthemic productions. Following the release of two genre-bending offerings, Brooks now seeks to uncover an even more raw and direct style of storytelling. Armed with a new take on alt pop and of course her signature jazzy flair, Brooks now returns to the spotlight with ‘Millionaire’, effortlessly honing her natural ability to provide thought-provoking commentary on the world around her.


With previous thought-provoking releases like ‘Oxygen’, and ‘Body Language’ putting her name before an eclectic group of music fans, the LA-based talent maintains her zest for addressing real issues, while continuing to discover a pure means of translating and understanding her experiences.


Echoes of new wave r&b fusion tones are packed with divine, feminine energy in her latest unique, quirky production. As the songstress pulls back the string of the bow and arrow into the heart of the fallacy that being rich amounts to something bigger, she gives a powerful nod to the importance of speaking your truth, delving into the pressures of social media and its apparent necessity to be successful.


Brooks is a witness and an antenna to the toxicity of influencer culture. Through satirical ad libs, she makes a commentary on the spasm of uncertainty the minute you realise that just for a single moment you could be disconnected from your carefully concocted social media image.


Open to all avenues of creative exploration, Brooks’ latest offering showcases a new-found self-awareness and an evolved approach. Following her relocation to a brand new city at the beginning of the pandemic, entering her sixth month of living alone; opportunities to meet new people were few and far between. Resultantly sucked into the world of technology like many others, Brooks sought new ways to connect with society in a quarantined world.


Packing a punch with her playful, vibrant and ultramodern style, Claire Brooks’ lyricism naturally veers towards a stream of consciousness, resembling conversations and battles within herself as she gradually creates a jigsaw of challenging musings. Supported by playful adlibs and a superbly rich topline; all in great anticipation of a hypnotic, euphonious chorus, driving bass and complimentary drum patterns add the finishing touches as the rising star injects deep contemplation and experience into all of her work.


Speaking of her latest release, Claire Brooks said:


"I'm making a commentary on influencer culture as a result of mining my own interior experience of how deeply technology has permeated every aspect of my life, only exacerbated by the pandemic."


Stream 'Millionaire' below:






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