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Future of Music Summit 2021

26th February 2021


Liberty Music PRs first ever virtual Future of Music Summit will bring together artists, management, brand execs, entrepreneurs and investors globally to radically rethink about the music industry in a post Covid-19 world.


Addressing the ‘elephant in the room’ we will explore what’s next for live music landscape and independent artists – looking at the role of technology in delivering live music events virtually – from monetisation through to choosing the right technology platform. We will also look at the importance of a healthy mindset, how artist release strategies have developed in 2021 and how global brands are seeking to connect with independent artists over major ones and why.


All Profits from the Future of Music Summit will be donated to the ‘We Are Hummingbird’ charity.


We are Hummingbird. The non-profit who makes mental health as important as physical health, through the power of music. – https://www.wearehummingbird.com/




What can I expect from the day?


10:00 AM

  • Keynote Address from the Founders of the Summit

Speakers:

BEE ADAMIC – FOUNDER OF LIBERTY MUSIC PR

ADAM AL-HILALI – FOUNDER OF LIBERTY MUSIC PR


10:30 AM

Panel Discussion – Building Resilience:

  • Exploring How a Black Swan Event Such as Covid-19 will Accelerate Positive Change in the Music Industry

  • The vulnerability of the live music sector was exposed, what urgent action is needed to ensure live music events can still take place?

  • What technologies will play a significant role in withholding live events in terms of live streaming?

  • How will artists get paid?

Speakers:

MARCUS FITZGERALD – CEO OF GIGMIT

KAREN CHIFTALARYAN -CEO OF SHOW4ME MUSIC INTERACTION NETWORK

STEVEN ARINZE – FOUNDER OF PEFOMA

AHMED NIMALE – PRODUCT MANAGER AT TICKETMASTER – UNIVERSE

GEORGIA ROBERTS – MARKETING MANAGER, SKIDDLE


11:00 AM

Panel Discussion - How Are Artists Connecting With Their Fans Now?

  • Lockdown has forced artists to be more creative, when it comes to connecting with fans.


Speakers:

CARL HITCHBORN – CO-FOUNDER & CEO AT ESCAPE ARK INC

GEORGIE BARRADALE – SENIOR ACCOUNT MANAGER – MUSIC AND ENTERTAINMENT – FANBYTES

NICK MURRAY – INFLUENCER, REPNICKTV


12:00 PM

Panel Discussion - Are you striving for connection?


  • Clubhouse is the ultimate app for artists right now – find out how to use it to your advantage with Harriet JW.

Speakers:

HARRIET JW – FOUNDER OF SECRET SESSIONS/GIRLS TO THE FRONT

NIKKI MCNEILL – FOUNDER OF GLOBAL PUBLICITY


01:00 PM

Lunch Break & Virtual Networking sponsored by Peak

(Peak is a new kind of social drink – one that helps you tune in, not out. Our unique blend of active ingredients help to relax the body whilst also boosting the mind) – everyone who attends will have one sent out to them.


02:00 PM

Keynote Speaker – The Impact on Creativity and Having a Positive Mindset


Speakers:

TIM COOPER – FOUNDER OF THE TIM COOPER ACADEMY


03:00 PM

Panel Discussion – Brand Collabs and Their Importance in the Journey of an Independent Artist


Speakers:

GARY COHEN – ATC MANAGEMENT / LIVE

ANDY EGERTON – ARTIST RELATIONS ASSOCIATE AT SENNHEISER

STEPH O’NEILL – HEAD OF PR & BRAND PARTNERSHIPS AT GYMSHARK LTD.

ROBERTA HICKEY – DIRECTOR OF LITTLE PINK BOOK


04:00 PM

Panel Discussion – How important is radio to the emerging artist?


SPEAKERS:

WARDAH SEMPA – THE BEAT 103.6FM

SARAH STORY – DJ & BROADCASTER

SHAUN ‘STUCKEE’ WILLOUGHBY – RADIO PROMOTIONS MANAGER


05:00 PM

Panel Discussion – Direct Marketing versus Playlist Plugging – direct to fan marketing is on the rise, but what about pitching to playlist curators for placements is this still okay?


Speakers:

GEORGE GOODRICH – CEO OF PLAYLISTPUSH.COM

MARCEL HUNZIKER – FOUNDER – PLAYLIVEARTIST LTD.

ANTON MADDOCK – A&R, MARKETING MANAGER AT AMUSE



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