Kidd North pours his heart out on the melancholy "Purple Rain"
The single serves as a musical exploration of the rising rapper's lean-addled mindstate.
Having enamoured fans with his stirring Juice Wrld tribute "R.I.P Juice" last year, Illinois' very own Kidd North has returned with the equally emotive new single "Purple Rain".
Lacing a haunting, piano-led Chef J production, he pines for a former flame while acknowledging her flaws, turning to dirty Sprite to process his feelings.
The accompanying visuals, directed by Waterhouse Films, really bring the track to life. Check them out below: