The Great Escape week in Brighton expands its global footprint this year with a high-energy Alternative Escape takeover from Planetary Group and Impressive PR, returning to the Secret Comedy Club for a third consecutive year. Positioned as one of the festival’s most consistently influential discovery showcases, the event has become a key industry stop-off point for tastemakers, A&Rs, and international press tracking the next wave of breakout talent. Presented as an official A

For the first time in its 20-year history, The Great Escape Festival will spotlight New Zealand as its official focus country, marking a significant moment for Aotearoa’s export music strategy. Curated in partnership between the New Zealand Music Commission and Live Nation New Zealand, the takeover will see ten emerging Kiwi acts presented at Brighton venue Patterns on 14 May, reinforcing the country’s growing influence on the global live circuit. The initiative arrives again

For the third consecutive year, tastemakers The Planetary Group (US) and Impressive PR (UK) are teaming up to present a seismic showcase...

The New Zealand Music Commission is proud to return to The Great Escape Festival with New Zealand @ The Great Escape 2025 — an...