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  • Nova Holmes

Arsena serves a wry sendup of social media culture with latest offering ‘Do You’

Artwork credit: Andrea Orr

North Carolina-hailing songstress Arsena is well-versed in the art of anthemic productions. Following the development of an uplifting r&b-packed catalogue of sonic goodness, the rising songstress now seeks to uncover a more raw, direct style of storytelling. Armed with a new take on infectious r&b productions and of course her signature retro sound, Arsena now returns to the spotlight with ‘Do You’, effortlessly honing her natural ability to provide thought-provoking commentary on the world around her.

“Do You is a reminder to be yourself at all costs, because eventually in due time it will pay off.” - Arsena

With previous thought-provoking releases like ‘Like A Fool’’ putting her name before a well-versed group of music fans, as well as a multitude of international performances under her belt, the unique talent maintains her zest for combatting real issues, while continuing to discover a pure means of translating and understanding her experiences.

Echoes of futuristic genres are packed with divine, feminine energy in her latest unique, laid-back production. As the songstress confronts some of the fundamental struggles that creatives face in this generation, the accompanying music video packs just as much of a punch with its journeyed, thought-provoking direction. Sending a powerful nod to the importance of speaking your truth, Arsena delves into the pressures of social media.

Arsena’s lyricism naturally veers towards a stream of consciousness, resembling conversations and battles within herself as she gradually creates a jigsaw of challenging musings. Supported by smooth, layered synths and a superbly rich topline; all in great anticipation of a euphonious chorus, electric guitar riffs and tantalising drum patterns add the finishing touches as the rising star injects deep contemplation and experience into all of her work.

Arsena as a concept embodies the idea of consistently being true to yourself, especially where challenges show up in unexpected ways. As Arsena continues to welcome additions of evergreen r&b to her catalogue; the multi-talented artist now seeks to unlock her most unapologetic, brave and bold self. The result? A multi-dimensional, exceedingly captivating release.

'Do You' is out on streaming platforms now. Check it out below:



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