Kim Cruse preaches girl-power on new single 'It's Giving'

PHOTO: Kim Cruse

Since making a name for herself on NBC's The Voice, Kim Cruse has been making waves across the industry. With the release of her debut album, she has turned the heads of audiences worldwide and shows no signs of slowing down. Back for more, she announces a new music video for her single 'It's Giving'. Matching the high energy of the soulful, R&B-tinged pop track, the music video celebrates women across the globe, empowering their independence.

Speaking about the release, she explains, “‘It’s Giving’ is all about energy, confidence, and stepping into the version of yourself that doesn’t shrink for anybody. I wanted to create something that felt fun, feminine, and fearless. A record you can throw on when you need that reminder that you are in the moment. The writing process was rooted in affirmations and real-life conversations I’ve had with women who are owning their space and refusing to settle. Sonically, it’s giving Y2K, it’s giving attitude, it’s giving HER. I wanted the production and visuals to match the message…bold, nostalgic, and unapologetic. This release is a love letter to the girls who hype themselves up, walk in the room like they own it, and leave no crumbs.”