Los Hermanos Alacranes find the absurdity in trying to win the Internet on new single 'Why Can't You See Things My Way'

On their latest single 'Why Can't You See Things My Way', Richmond's Los Hermanos Alacranes look at the strange performance that disagreement has become online, where every opinion can turn into a contest and every response is about winning in public.

The band approach that tension with humour, and that's important because the song doesn't stand outside the problem and point fingers. It understands the compulsion to keep replying, the confidence that one more point will settle everything, and the moment when an ill-judged post becomes impossible to take back.

'Why Can’t You See Things My Way' is a familiar complaint, but in context it becomes almost self-defeating. The more insistently someone demands to be understood, the less likely genuine understanding becomes.

The line "The more that you talk, the less that you say" captures the exhaustion of watching conversation collapse into noise, while the desire to simply "turn it off" becomes the closest thing the track has to a resolution.

The band move freely between rock 'n' roll, cumbia, ranchera, mariachi, Americana and power pop, singing in both English and Spanish and treating musical borders as something porous throughout.

'Why Can’t You See Things My Way' isn't about fixing social media with one clever chorus. It simply recognises the absurdity of shouting into a feed and expecting clarity to come back.