Pook Hustle drops double-track wonder ‘Deadass: Word is Bond’
‘Deadass: Word is Bond’ is the brand new project from Pook Hustle, composed of the incandescent tracks ‘Bringing Home the Bacon’ and ‘Black Superhero Complex’. Carrying a scintillating spacey vibe, Pook elevates his sound by rooting the track’s themes in introspective and thought-provoking subjects, delivering them impeccably through his masterful lyrical abilities. Pook Hustle’s smoky vocal tone is instantly recognisable, with his captivating energy drawing you in from the very start of each of his gems.
Discussing each of the tracks, Pook said: “‘Deadass: Word is Bond’ are two expressions as a native Brooklynite I’ve heard most of my life. What this project has in common with those expressions is emphasis on meaning what I say. Both songs have messages that I know people all over the world can relate to. It’s my most authentic work to date. ‘Bringing Home the Bacon’ is pretty self explanatory. Many of us play it off but Capitalism takes a serious toll on the working class. Exchanging most of your time & energy for crumbs is never an even exchange. ‘Black Superhero Complex’ is about the pressure that I & many black people have to break generational curses in our families. I want my brothers & sisters to know I understand them. Don’t forget to balance your grind. In the process of trying to take care of everyone, take care of yourself. Physically, mentally & spiritually.”
Pook Hustle’s musical journey began when his career as a student athlete didn't go as planned, leading him to discover his creative talents in writing. Drawing influence from the likes of Kanye West, J.Cole, Tyler, the Creator, and Aminé, the Brooklyn born hip-hop artist is making waves on both home turf and well beyond, and harbours an allure that we can’t get enough of.