North London-based artist Joseph James is the mastermind behind the indie-pop project known as The Pink Nostalgia, taking influence from The Japanese House, The 1975, The Cure, Talking Heads and Bon Iver, Joseph rides the line between alternative and commercial in his music that is full to the brim of emotion. This has led The Pink Nostalgia to support various other up-and-coming artists as well as amass a loyal following, selling out The Troubadour twice in the same year.
His latest release is a new single entitled ‘It’s Alright’. Featuring Fran Lusty, the two artists create a gorgeous soundscape and an anthemic feel in their vocal performances. Full of emotion, the vocals are warm and heartfelt throughout, truly beautiful. The instrumentation blends aspects of folk, rock and pop together, creating a unique sound that showcases his songwriting talent and the scope of his ability. Pounding drums, washed electric guitars and a steadfast acoustic line come together to drive the instrumentation and backdrop the track.
On the new release, he says: ““It’s Alright” is a letter to my younger self, telling him that despite what life may throw at you, despite its hardships, everything will be alright in the end. It also serves as a cathartic ‘thank you’ to my parents, for accepting me for who I am. The song deals with coming to terms with sexuality, and the guilt and shame that people can feel as a result.
Together with my producer Andrew Chappell we embarked upon the songwriting process for “It’s Alright” with the aim of creating a huge, anthemic piece with my dear friend Fran Lusty providing soothing call-and-response female vocals throughout.
The track took many different forms during the writing process, beginning life as quite a sad song before moving to a major key and taking new life as a form of celebration rather than introspection. I would love for this song to reach as many people who have felt, or are feeling the same way, as possible. There is always going to be another morning. All your emotions are valid. You just have to keep holding on.”