Eleri Ward turns affirmations into atmosphere on her new single ‘BELIEVE IT AND IT’S TRUE’

Eleri Ward has never seemed especially interested in keeping her songwriting confined to one lane. From reimagining Stephen Sondheim through an intimate indie-folk lens to the increasingly electronic world of her own material, she has steadily expanded the emotional scope of her work. And on her latest outing ‘BELIEVE IT AND IT’S TRUE’, that evolution takes another thoughtful turn.

Instead of approaching the song as a conventional pop statement, she builds it around repetition. Phrases return, voices gather, and the arrangement gradually takes on the quality of a mantra, sitting somewhere between electro-pop, meditation music and a piece of personal ritual.

Musically, the production remains spacious and atmospheric, as layered vocals create much of the movement, while softer electronic textures give the track a slightly celestial character without overwhelming the intimacy of the performance. There's still a clear melodic instinct underneath everything, but Eleri seems increasingly comfortable allowing mood and purpose to dictate form.

The accompanying visual component pushes that idea further, combining the music with EFT tapping and other ritualistic elements to create something more participatory than a standard music video. It's an approach that follows naturally from 'Internal Rituals', her 2025 debut album, which was already concerned with the repeated behaviours and private ceremonies that shape everyday life.

But what makes ‘BELIEVE IT AND IT’S TRUE’ truly interesting is that she attempts to make the song itself function as ritual all of its own. Whether we engage with it spiritually or simply as an atmospheric piece of pop is ultimately secondary to the fact that the concept is carried through with consistency.

Reflective, immersive and quietly ambitious, ‘BELIEVE IT AND IT’S TRUE’ feels like another useful step in Eleri Ward’s ongoing move away from conventional singer-songwriter structures and towards something far more personal, experiential and self-defined.

https://www.youtube.com/watch?v=FQWfeZ-g0JE