Lyons & Co. turn Americana on its head with “Hell To Pay”

With “Hell To Pay”, Lyons & Co. deliver a fierce slice of roots rock that captures the urgency of a band in full flight. Recorded live with seven players at Orb Studios during SXSW25 and later mixed at Tulsa’s Dead Format Records, the track brims with raw energy and unfiltered chemistry.

Frontwoman Lyons commands the song with a voice equal parts grit and warmth, cutting through snarling guitars and driving rhythms with an authority shaped by Delta blues and Chicago R&B. That livewire immediacy, engineered by Kelsey Flanagan, translates into a sound both nostalgic and vital, a throwback to the sweaty thrill of 1970s rock without feeling bound to the past.

Equal parts anthem and invitation, “Hell To Pay” positions Lyons & Co. as a rising force within Americana, ready to turn heads at WDVX Blue Plate Special and AmericanaFest this autumn.

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