Prides return with uplifting new single 'Brand New Start'

After a reflective hiatus, Glasgow-born project Prides emerges with 'Brand New Start', a heartfelt alt-pop track that signals both personal healing and creative rebirth. Known for their powerful choruses and emotive songwriting, Prides now channel those same strengths into something more introspective, offering a shimmering anthem built on resilience and quiet hope.

'Brand New Start' draws from a period of profound personal upheaval, written in the wake of the loss of frontman Stewart Brock’s mother in 2018. The track captures the emotional weight of starting over, pairing confessional lyrics with lush synth layers and cinematic melodies. There’s a sense of grey-skied beauty here, inspired by the rain-drenched Scottish coast, a setting that mirrors the song’s balance of melancholy and momentum.

Produced independently and released on his own terms, the single marks Prides’ return to centre stage after years spent behind the scenes writing and producing for others. Now, he steps forward with renewed clarity and purpose, building a sound that’s just as anthemic as ever, but rooted in deeper emotional soil.