After the release of his Ticket to Contemplation back in 2021, BB Cooper is back with ‘Born To Lose,’ a deep, and fierce, alt-pop track that is sure to keep up the enticing mystery of fans wondering who he is.
With an edgy electro-rock feel to the track - combined with a powerful drop mid-song - this track is an exciting start to the year from BB Cooper, Kaphy & SØR, a production match made in heaven.
BB Cooper tells us that “Born To Lose focuses on feeling trapped in a relationship: one that you want to escape, but are worried about the loneliness that will follow you if you do… It’s a common trend for him, as he feels that he has always been ‘born to lose’”.