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Stephen Daltrey discusses his new book ‘Deep Satisfaction In Life And Artist Management’

As a top coach for over 30 years, working in business, counselling, psychotherapy, and executive coaching with over 150 companies & organisations, one of the music industry’s most experienced coaches Stephen Daltrey has now announced the launch of his new book ‘Deep Satisfaction In Life And Artist Management’.

Presented as a guide to help artists and those working in the music industry to find success and satisfaction within their chosen fields, the new book aims to shine a light on the areas most neglect, such as good mental health and finding a balance within their work.

Now Stephen has taken some time to sit down with us to discuss his new book, and we find out more about what we can all take away from his latest endeavour.


What was the main objective for writing this book?

I entered the music industry six years ago with years of experience in business, counselling, psychotherapy, and coaching, where I have supported entrepreneurs, business leaders and individuals worldwide. I recognised that many tools and techniques utilised outside the music industry to help organisations and individuals are missing. I, therefore, decided to write the book to share what I believe are the key lessons I've learnt over the years that music artist managers can apply to themselves and their artists to ensure success for both.

And what do you hope the reader will get out of reading it?

My main argument in the book is that to succeed in artist management, you need to invest in your No.1 business tool – yourself and become more of a coach to your artist. If you think about it, top sportspeople and business leaders have been utilising coaches for years, yet somehow the music industry hasn't recognised the many benefits of coaching. I've therefore designed the book to be highly accessible, with 21 chapters that the reader can dip into at any time to get practical tips and tools for maximising the various challenges and opportunities they encounter.

This book is actually the first in a series. What can we expect in the volumes going forward?

The series is titled Deep Satisfaction in Life and... The reason for this is that I trained as a Gestalt Psychotherapist and have developed my NEADS process. That is, to live a psychologically healthy life, we need to recognise our Need, use our energy to identify how to meet that Need, take Action, and Achieve Deep Satisfaction. This is the theme throughout all the books for the readers' inner world. Subsequent books will focus on applying the learning to different topics, including Deep Satisfaction in Life and – Being a Music Artist, Being an Entrepreneur, Becoming a Coach, Achieving Change and Growth and finally How to Achieve Deep Satisfaction in Life.

And what main focus separates this release from the forthcoming ones?

This release is for artist managers or anyone that works with artists. I've started here because, as a coach, I recognise that artist managers have the opportunity to grow both themselves and develop their artists. Therefore the book can have a more significant impact across music. For example, some artist managers may fall into the trap of 'rescuing' their artist, which means they end up doing all the work and driving themselves into the ground while the artist remains static and stops growing. This type of behaviour is well-intentioned but unproductive and is highlighted by what's known as the Drama Triangle of Rescuer, Victim, Persecutor. If we rescue people, they can end up persecuting us. The book is full of this type of idea and tools that maximise the potential for both the artist manager and the artist.

Given your decades of experience, what is the golden rule or philosophy that you try to convey in your work?

To take care of others, you need to take care of yourself first. This is not selfish. It's common sense. Do you want the pilot of your plane or the surgeon operating on you to be at 60% of their ability? No. Weirdly we are taught that we are selfish if we get our needs met. The opposite is true, and in getting our needs met, we are taking responsibility for ourselves to be productive colleagues, friends, partners, parents, performers and members of society.

And finally, what has been the most significant goal you have achieved in your line of work to date?

Discovering the music industry and establishing a career here. I love it! And it's been my privilege to meet and work with fantastic individuals and organisations across this incredible industry. For example, I was fortunate to become a trustee of Help Musicians UK. This has allowed me to contribute and give back as a small thank you for the fantastic opportunity to work in music.

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