Photo credit: Hyghly & Arthur
Hailing from Toronto, J Matthew is well versed in the art of romantically-charged sonic goodness. Armed with a distinct lyrical depth, if he were to put ‘Alchemist’ at the top of his resumé, nobody could question it. Following the growth of a superbly varied catalogue with releases like ‘A House Is Not A Home’ reaching over 200k streams, the unique talent now returns with his latest offering ‘Best Friend’.
Having created a sound that resembles a transformative potion of wondrously alternative hip hop sounds and echoes of Toronto-esque toplines, the master of alchemy has stirred up some magic yet again. By fusing the perfect melodic and upbeat rapping flares with r&b tones and seamlessly integrating them, J Matthews’’s latest offering lends itself to an introspective listening experience that envelopes its listener in an ambient, reflective moment.
Crooning over a journeyed beat, J Matthew strikes the perfect balance of mellow cadence and recite-worthy hooks resulting in a cleverly complex track in wonderfully simple clothing. As J Matthew continues to interlink classic, evergreen styles with pleasing, unexpected flips, his signature unruffled and unhurried flow is one that resonates with every hip hop and r&b lover.
Since the day J Matthew realised his zest for releasing music with an uplifting spirit, he has consistently worked to develop his craft and collate ever-growing knowledge. As the emerging wordsmith seeks to discover a pure means of translating and understanding his environment in all he releases, he crafts a refreshingly different sound that is also consistent with the stylistic trends of today’s hip hop and r&b soundscapes.
His latest delivery explores a duality of ideas and emotion, as his crisp delivery and unique production style supports his contemplative offering. Coupled with his stoic, efficient rap style and winking wit, this is an artist born out of pure organic growth. As his dynamic background and points of reference ground him, he embarks on a journey of self-discovery. The result being a truly exceptional creation.
Speaking on his latest release, J Matthew said:
“Best Friends’ was created to reflect what it means to experience a new love and a strong bond with someone.”
'Best Friends' is out on streaming platforms now. Check it out below: