Alaina May explores the blur between desire and reality on new single 'Casual'

Brooklyn-based indie artist Alaina May introduces an exciting new chapter with the release of ‘Casual’, a beautifully vulnerable single that captures the emotional confusion of wanting something temporary while longing for something deeper.

Produced by TOLEDO, the track wraps May’s intimate vocals in dreamy indie-pop textures and understated melodies, creating a sound that feels both delicate and emotionally immersive. At its core, ‘Casual’ examines the intoxicating pull of fleeting connection, exploring how self-awareness doesn’t always protect us from repeating familiar emotional patterns.

Originally raised in a conservative Wisconsin suburb, May’s songwriting is deeply shaped by her personal journey of self-discovery, identity and embracing life on her own terms. Since relocating to New York in late 2025, she has been refining her artistic voice, creating music that explores the complexities of love, loss and personal growth with remarkable honesty.

‘Casual’ serves as the first taste of that evolution, showcasing a songwriter unafraid to sit with emotional contradictions and uncomfortable truths. Thoughtful, atmospheric and deeply relatable, the single introduces Alaina May as a compelling new voice within the indie-pop landscape and hints at even bigger things to come.