LOVA refuses to settle on quietly defiant new single 'It’s Alright'

Photo: Lamia Karic, Studio Förgätmigej

Swedish pop artist LOVA returns with 'It’s Alright', a quietly piercing single that peels back the mask of emotional complacency and dares listeners to want more than just fine. Out now via Nettwerk, the track balances understated production from Oskar Wildén with LOVA’s disarmingly honest vocals, creating a space where clarity cuts deeper than catharsis.

Initially written for a friend hiding behind the familiar “I’m okay”, the song turns inward, catching LOVA in the same cycle of muted dreams and numbed-out days. Her voice carries a kind of graceful urgency as she sings not to wallow, but to wake up.

LOVA’s gift has always been her ability to translate emotional nuance into pop that feels both wise and immediate. On 'It’s Alright', she adds another chapter to that story, one where survival isn’t enough, and hope demands honesty. For anyone teetering between settling and striving, this is your gentle nudge forward.