East London-based rising R&B/hip-hop artist Shelana Azora is ready to shake up the R&B scene with her new single, “No Luv”. The track is the latest addition to the growing R&Drill genre, a fusion of R&B and drill merging the jumpy BPM of drill with the harmonious melodies of R&B. The track is accompanied by a stellar music video directed by Lauren McCollin that complements the track’s 2000s R&B soundscape.
Packed with sweet melodies and candid lyrics that tell the story of “just a girl from the east side” and her journey navigating through the music industry, “No Luv” makes a huge impression on first listen. Speaking further on the new release, Shelana says, “‘No Luv’ is an inspirational R&Drill track about my struggles of being in the music industry from age 17 and my journey of growth, failure, doubt and hope for the future. I wanted to tell my story and write a song that captured how I was feeling at the present moment.”
Shelana’s poignant lyricism shines through as she shares her story and showcases her effortless sing-rap flow over a melodic drill beat produced by Jay Jay Musika. It’s clear Shelana is a force to be reckoned with, and the R&B scene has a star with a huge future ahead if this latest release is anything to go by.
“No Luv” is out on all platforms and tickets are on sale now for Shelana’s first headline show.
Keep up to date with the latest from Shelana Azora: