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INTERVIEW: MAMI UMAMI
MAMI UMAMI have always thrived in the space where things start to fray at the edges, and ‘belly dancer’ leans right into that tension. It’s a track that feels constantly in motion, never fully settling, always threatening to tip into chaos, but never quite losing control. Born out of Sweden’s underground scene, the duo have built a reputation for turning rhythm into confrontation, and here that instinct is sharper than ever. Jazzy, off-kilter pop melodies twist against distor
2 days ago


Maxx Nies Blends Fragility and Strength on Haunting New Single 'Give Me A Reason'
New York-based alt-pop artist Maxx Nies continues to refine her voice with ‘Give Me A Reason’, a strikingly intimate single that leans into emotional honesty without losing its wider pop appeal. At its core, the track feels like a quiet release, an unfiltered outpouring shaped by personal growth, vulnerability, and a clear commitment to storytelling. Drawing from the confessional pop tradition of Taylor Swift while echoing the hazy, melancholic textures of Mazzy Star, Nies cr
2 days ago


A Is For Atom releases new single ‘Out of the Blue’
“Out of the Blue” is A Is For Atom at its most literate and emotionally resonant. Michael Cykoski, the Brooklyn songwriter behind the project, frames a moment of sudden revelation with careful compositional restraint, blending indie rock, alt-pop, and reflective lyricism into a track that is intimate and cinematic at once. The song’s structure is deliberate: subdued verses build toward a chorus that is both expansive and restrained, balancing melodic immediacy with reflective
Mar 30


Dailla shares new single ‘lalalove me’
Dailla steps confidently into the spotlight with “lalalove me” , a song that marries alt-pop hooks with the visceral punch of rock. Her multi-instrumental expertise is evident in the song’s arrangement; each note of guitar, piano, and drum is carefully placed to accentuate the story she’s telling. The track’s 2:33 runtime feels both concise and expansive, packing a lot of feeling into a tight, compelling structure. The personal nature of the lyrics makes the song resonate on
Mar 23


Clarity Liao Turns Homework into Heartfelt Pop on ‘Like I Do’
Sometimes the best songs come from the most unexpected places, and that’s exactly the story behind Clarity Liao’s latest single, ‘Like I Do’. Originally written as an English assignment, the track evolved into a fully produced studio release that captures the ache of unrequited love through the striking metaphor of wandering endlessly through a desert. It’s intimate, it’s honest, and it puts Clarity’s delicate yet commanding vocals front and centre, letting her emotional nuan
Mar 13


INTERVIEW: ILIA
Fresh off the release of his powerful new single Gasoline, ILIA sat down with FLEX to talk about the roots of his musical journey, the influences that shaped his sound, and the intuition that drives his songwriting. From a childhood immersed in everything from metal to classical piano, music has always been a constant force in his life. In this candid conversation, he opens up about creativity, authenticity, and the deep emotional connection he hopes listeners find in his wor
Mar 2


Honor Delivers Haunting Synth-Pop Brilliance with ‘Lovesick Shadow’
Returning in 2026, Honor unveils 'Lovesick Shadow', a haunting and emotionally charged synth-pop single that signals a bold new chapter in her evolving artistry. Ethereal vocals drift over dreamlike electronic textures, creating an atmosphere that feels both intimate and expansive, a track that lingers long after the final note. Following her breakthrough with the viral debut 'Never Off', which amassed millions of streams and drew acclaimed remixes from leading electronic pro
Feb 27


Donna Dafi Channels Confidence and Complexity on ‘Prima Donna’
From the first listen, there’s something instantly captivating about 'Primadonna'. It’s glossy and confident on the surface, but underneath there’s a real emotional tension driving it forward. Donna leans into that push-and-pull feeling of falling for someone while quietly questioning whether you’re about to lose yourself in the process. It’s relatable, it’s honest, and it feels very now. Sonically, ‘Prima Donna’ sits comfortably in the world of sleek modern pop. Think shimme
Feb 13


Clarity Liao Shows Emotional Depth Beyond Her Years With “Hurt My Heart”
San Francisco’s Clarity Liao is only 12 years old, and yet her latest single, “Hurt My Heart,” already showcases a maturity most artists spend years trying to reach. The track blends indie pop, R&B, and even touches of modern doo-wop, all wrapped around a heartfelt story of betrayal and loneliness. Written and recorded solo in the studio, it’s a glimpse of Clarity stepping confidently from her role as principal songwriter in the award-winning band Navillera into her solo jour
Feb 6


Will Foulke Breathes Life into Guitar-Driven Pop on “Fresh Air”
Rising guitarist and singer-songwriter Will Foulke makes an immediate impression with Fresh Air , a track that fuses funk, blues, and pop-forward melodies into a sound that feels both infectious and sophisticated. From the opening bars, Foulke’s musicality shines, sweeping the listener into a groove that is simultaneously playful and precise. The song reflects an artist growing in confidence, showcasing a knack for creating music that is as technically impressive as it is irr
Feb 3


Sophia Tice shares new single ‘WAY OUT’
Sophia Tice has always existed comfortably between genres, but with her latest single ‘WAY OUT’ , she sounds more focused than ever. Known for blending pop, R&B, indie rock, and folk, Tice now leans decisively into art pop and indie pop, pairing emotional immediacy with a darker, more experimental edge. It’s not a reinvention — it’s a refinement. At the heart of ‘WAY OUT’ is a deeply human story. Written from the perspective of a friend witnessing someone trapped in a toxic
Feb 3


HOLLY Captures the Chemistry of Craving on Hypnotic New Track ‘FIX’
Alt-pop newcomer HOLLY keeps the momentum going with ‘FIX’, a dark, sleek pop track that leans into the messy side of desire, that moment when attraction stops feeling fun and starts feeling unavoidable. It’s confident, emotionally charged, and feels like a natural next step in her growing solo catalogue. HOLLY has spent over a decade writing and touring internationally, and it shows. Between collaborations with Synapson, Delta Heavy & Dirty Audio, and Eli & Fur, plus a world
Jan 26


XCVIII return with ‘Till Next Time’
Detroit outfit XCVIII return with Till Next Time , a strikingly introspective EP that captures the band at a moment of transition. It’s a project steeped in atmosphere: post-modern art pop framed by alternative rock edges, where flickers of Radiohead-esque melancholy brush against the intimacy of Dijon and the experimentation of Mk.gee. With their debut album on the horizon, this release feels like a breath taken mid-journey—quiet, intentional, purposeful. Led by Kevin Joseph
Dec 12, 2025


counterglow releases debut album ‘echoes of self’
Hamburg duo counterglow arrive with echoes of self sounding like they’ve stepped straight out of a neon-lit reverie and onto centre stage. It’s a debut soaked in dreamy synth haze and indie-soul warmth, but there’s a sharpness beneath the glow that gives the whole thing a quiet confidence. Lauren Goodley’s voice feels almost vaporous, drifting through Jonas Grell’s widescreen production with the poise of someone who knows exactly how much space to take up—and when to pull ba
Dec 11, 2025


Rena Angel Presents Alt-Pop at it's Most Vulnerable in New Single ‘Beauty When I Bleed’
Brooklyn’s own Rena Angel is back, and she’s hitting us right in the feels with her latest single, 'Beauty When I Bleed'. If you’ve ever wanted a song that feels like a late-night confession whispered just to you, this is it. Blending intimate indie pop vibes with cinematic alt textures, Rena’s music somehow manages to be soft, emotional, and completely unforgettable all at once. Drawing inspiration from the likes of Phoebe Bridgers, Lana Del Rey, and Japanese Breakfast, Rena
Dec 4, 2025


Zuko Sian releases new single ‘Spill A Little Tea’
Zuko Sian’s “Spill A Little Tea” moves with the gentle confidence of an artist fully attuned to her own emotional landscape. Built from tender melodies and warm, textured production, the song feels like a conversation you weren’t meant to overhear — intimate, vulnerable, and quietly resolute. Her voice glows at the center, carrying a depth of feeling that suggests both tenderness and danger: the softness before a truth is spoken aloud. What elevates the track is its clarity o
Dec 1, 2025


5 Songs I Love w/ August Kamp
On the back of her stunning single 'Un(familia)rity' which blends between the digital age of pop and how technology should be used within music, August Kamp channels this energy so eloquently, and is an artist that will be on your radar in the coming months. We had the chance to sit down with her to learn all about the 5 songs she loves, exclusively for FLEX! -- 1. Bon Iver – 8 (circle) gotta open with my long-standing favorite song. it just seems perfect to me, idk. it’s suc
Nov 7, 2025


MONKyMAN Crafts a Global Folk of Electronic Pop on 'What About Love'
MONKyMAN’s 'What About Love' is the work of an artist unafraid to navigate the intersections of memory, emotion, and rhythm. The Berlin-based electronic pop producer, originally from Stuttgart and shaped by formative years in Namibia, has long demonstrated a capacity to craft music that feels both intimate and expansive. With this album, that duality reaches a new clarity. The record’s lead single, “Hambelela,” featuring Vaudeni, is a luminous highlight. Anchored by organic p
Oct 16, 2025


August Kamp Is Redefining Indie Electronica with “Sugarize”
Los Angeles-based artist and creative technologist August Kamp is back with “Sugarize”, an instantly addictive slice of indie electronica...
Oct 10, 2025


Olovson blends classical foundations with modern, genre-defying textures on new single ‘Things I Could’ve Left Behind’
After two years of silence, LA-based composer Jacob Olofsson, better known as Olovson, re-emerges with ‘Things I Could’ve Left Behind’, a...
Sep 29, 2025
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